I created this PlayBook to help business owners like you build a brand that looks premium and feels personal. With designing for brands seen in Vogue and Paris Fashion Week, I’ve learnt what makes a brand premium but authentic to build that connection.
Inside The Branding PlayBook, you’ll find clear lessons on visuals, voice, and creating a brand experience people remember. Let’s build something beautiful, and totally you.
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Welcome to The Branding PlayBook!
Learn the essentials of branding with this module. Discover the difference between branding and marketing, explore personal vs. business branding, and learn how to create an emotional connection that keeps your audience coming back.
MODULE 1: what is a brand?
Lay the groundwork for a standout brand with this module. Define your purpose, values, and audience, shape a memorable brand personality, and learn how to position yourself confidently in a crowded market.
MODULE 2: Brand Foundations
Unlock the power of colour with this module. Explore how colour shapes perception, learn to create intentional palettes that reflect your brand, and discover tools to build cohesive, impactful colour schemes.
MODULE 3: Colour Psychology & Theory
You'll explore the main logo types, when to use them, and how to keep different logo versions visually consistent. You'll also learn how to find inspiration and study real logo systems.
module 4: Mastering Logo Types
New to Adobe? No stress. This module gives you a simple, beginner-friendly intro to the core Adobe tools you'll actually use to create clean, premium branding. Whether you're a business owner wanting more creative control or just starting out as a designer, this is your no-fluff guide to getting started with confidence.
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module 5: Adobe Basics 101
In this lesson, you’ll learn how to build clear and consistent brand guidelines presentation that bring structure to your visuals, tone, and overall identity.
module 6: CREATING BRAND GUIDELINES
In this lesson, you’ll learn the difference between PNG, JPG, SVG, EPS, and PDF - and when to use each one. Not sure what file to print vs what file to use on websites? This will help you.
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module 7: Understanding different file types
In this lesson, you’ll learn how to turn your branding into a feeling, not just a visual. I'll break down how to create an emotional connection through your colours, fonts, tone of voice, and visuals, and storytelling, so your brand becomes instantly recognisable and deeply felt by your audience.
module 8: Creating a "feeling"
In this lesson, you’ll learn how to understand the difference between luxury and affordable branding, and why it’s more than just fonts and colours. I’ll break down the visual identities, messaging, and strategic decisions behind each, so you can intentionally design brands that align with a client’s price point, audience, and positioning.
module 9: LUXURY VS AFFORDABLE BRANDING
In this lesson, you’ll learn how to take a brand from concept to launch with confidence. We’ll cover what actually needs to be prepared before going live, how to roll out a brand across platforms, and how to ensure everything feels cohesive, intentional, and ready for the real world.
module 10: LAUNCHING A BRAND INTO THE REAL WORLD
In this lesson, you’ll learn how to plan a strategic brand photoshoot that aligns with the overall brand direction. I’ll walk you through shot lists, mood boards, styling, and creative planning so your visuals feel intentional, on-brand, and usable across social media, websites, and marketing.
module 11: PLANNING A BRAND PHOTOSHOOT
In this lesson, you'll learn my complete branding workflow from the moment a client enquires to the final project handover. We'll cover onboarding, strategy, creative direction, project management, presentations, brand guidelines, file preparation and delivery, giving you a clear, repeatable process you can adapt for your own branding projects.
module 12: THE FULL BRAND PROCESS
In this lesson, you'll learn how typography shapes perception and how to confidently choose, combine, and use fonts that elevate your brand. We'll cover the psychology behind different type styles, creating hierarchy, pairing fonts beautifully, and avoiding the mistakes that instantly make branding feel unprofessional.
MODULE 13: TYPOGRAPHY & FONT PAIRING
Go beyond the logo by learning how to create custom brand patterns that add personality, consistency, and versatility to your visual identity. In this lesson, you'll discover how to design patterns that feel intentional, work across multiple applications, and elevate a brand from good to unforgettable.
MODULE 14: CREATING BRAND PATTERNS
more MODULES IN THE WORKS...
Learn how to create memorable business names that align with a brand's positioning, audience and long-term goals. We'll cover naming frameworks, checking availability and avoiding common mistakes.
MODULE 15: BRAND NAMING
