module 6: CREATING BRAND GUIDELINES

the branding playbook

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In this lesson, you’ll learn how to create clear, consistent brand guidelines that bring structure to a brand’s visuals, tone, and overall identity. We break down what brand guidelines are, why they matter, and exactly what needs to be included - from logos, colour, and typography, to imagery, voice, and real-world applications.

Module 6 PDF Guide

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module 6: CREATING BRAND GUIDELINES

Brand Guidelines Template

Take 10–15 minutes:

  1. Head over to the Template Vault & download the Brand Guidelines template. 
  2. Redesign to suit your branding.
  3. Add any missing elements you think it will need to suit your branding services.

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The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.