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GUEST EXPERT LESSONS

GUEST EXPERT SPEAKERS

Learn how to go from freelancer to agency owner with Amandina Altomare, covering your first hire, delegation, building systems and scaling a team without burning out.

From Solo to Agency: How I Built (and Scaled) Media À La Carte

Learn how to run Meta Ads as or for a service-based business, from knowing when you’re ready to advertise to creating the right offer, campaign structure and measuring what’s actually working.

Meta Ads for Service-Based Businesses

Learn how to build productive habits, plan your week effectively, and manage your time so you can grow your business without sacrificing your personal life.

building productive habits with brianna

Tegan takes you through how to build a strong financial foundation for your business. From budgeting and protecting your income to investing, and building an emergency fund.

financial foundations: budget, protect and grow

Join Sophie Milham as she shares the reality behind growing modern brands on social media, from storytelling and personality-led content to what actually drives engagement in today's landscape.

INSIDE A BRAND: WHAT ACTUALLY WORKS ON SOCIAL MEDIA

Alannah from @alficreative is back with a guest expert lesson on developing creative taste, building stronger visual direction, and finding inspiration beyond Pinterest. Translate real-life experiences, emotions, textures, and environments into stronger branding and design work.

Finding Inspiration as a Designer

In this guest expert lesson, Sara from Volume One Studios breaks down exactly how to become a social media manager in just 30 days. Using her three-phase approach, build, grow, and deliver, she walks you through how to set up your business, land clients, and start generating income quickly.

become a social media manager in 30 days

This lesson, by women’s mindset coach @claudiabutt0n , reminds us that routines don’t need to be intense to be effective. Pick one small, intentional habit, keep it simple, and let consistency do the heavy lifting, no overwhelm required.

building routines without the overwhelm

Tap into the mindset and energetics behind attracting clients with ease. In this powerful guest lesson, @jessmartin__ breaks down how your subconscious, identity, and energy shape your business results - and how simple shifts can make you more magnetic to the opportunities you want.

Magnetic Business Codes

Kara (Amuse Design Studio) shares how to design from values, not trends, and why authenticity is the key to creating brands that truly connect and stand out.

Where Strategy Meets Style

A beginner-friendly guide to building ads that feel polished and purposeful, without relying on big spends or complexity. @bygabriellalucano is a luxury ad expert who has worked with the likes of Hermès and Galeries Lafayette. This lesson will show you how to build ad campaigns that feel luxury.

Building ad campaigns that feel luxury

@belle__vita shares a science-backed session exploring how your hormones and stress response directly impact your energy, focus and business performance.

the hormonal advantage

@hannahwalkersocial shares her go-to strategies for creating lasting, trust-filled client relationships, from clear communication to setting boundaries, so you can turn one-off projects into partnerships that thrive and feel good for both you and your clients.

building strong client relationships

Fonts do more than look pretty, they shape how people feel about your brand. In this lesson, @blancsalvage shows you how to choose and pair fonts with confidence, avoid common mistakes, and use them consistently so your brand feels polished and intentional.

The Power of Typography in Branding

@rufflesandrenos teaches you how to turn your everyday life into a powerful personal brand. Learn how to show up authentically, build trust through relatability, and use her Story, Style & Soul framework to create content that feels natural, memorable, and uniquely you.

Turn a Normal Life into a Personal Brand

Shift out of self-doubt and into confidence with mindset coach @lucyspicer_ . In this empowering session, Lucy shares science-backed exercises and practical tools to help you quiet imposter syndrome, trust your abilities, and start making bold business moves with unshakable self-belief.

how to build a confident mindset

@just.nicole._ shows you how to build a bold, strategic portfolio that feels on-brand and stands out, even without years of experience.
She walks you through using Readymag an interactive tool that will attract all the right clients.

Building a stand out portfolio

@alficreative shows you how to design content that’s consistent, branded, and genuinely worth saving. In this lesson, you’ll learn how to turn everyday visuals into recognisable brand assets that stop the scroll, build trust, and create a lasting impression - no matter your niche.

Turn Your Visuals Into Brand Assets People Save

@sociallyybri shows how to grow a platform sustainably, without sacrificing your sanity. Showing the systems and mindset shifts that keep things running smoothly behind the scenes, and why evergreen content is your best friend when it comes to showing up consistently without the constant pressure to post.

Avoiding Burnout While Building Your Brand

This repeatable, grounding practice, will help you reconnect with yourself, realign your mindset, and build your business from a place of wholeness, confidence, and peace. By @heatherelyse.wellness


From Burnout to Balance

@rufflesandrenos breaks down the full content creation process, from idea to upload. You’ll learn how to build content pillars that make sense for your brand, generate fresh ideas without overwhelm, batch create like a pro, and stay organised along the way.

content creation 101

Meet Claudia Button, accredited mindset coach, NLP practitioner, and founder of @mind.gloww. In this session, Claudia shares powerful mindset shifts and practical tools to help you break free from procrastination, stop overthinking, and finally take aligned action.

A Mindset Shift on Procrastination

I help small businesses elevate their branding and websites with clean, creative designs that make a real impact. Whether you’re a busy entrepreneur or a scrappy startup, I’ll make sure your business looks as good as it deserves to.

Hi, I'm Willow

Download my free guide to learn simple design tips and strategies that will help you create stunning, professional-looking visuals for your business in no time!

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The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.