Your brand photos do more than make your Instagram look pretty.. they shape how people perceive your business.
In this lesson, you'll learn how to plan a strategic brand shoot that reflects your positioning, personality, and goals. We'll cover choosing a theme that fits your brand, building mood boards, creating a shot list, planning props, and making sure every image works harder across your website, social media, and marketing materials.
By the end of this lesson, you'll have a complete plan for a brand shoot that attracts the right clients and elevates your brand presence.
Module 11 PDF Guide
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module 11: PLANNING A BRAND PHOTOSHOOT
Take 10–15 minutes to answer these:
1. What is everyone else in your industry doing?
List 3 common themes, locations, or styles you see competitors using.
2. How do you want to be perceived?
Choose 3–5 words that describe how you want potential clients to see your brand.
3. What makes you uniquely you?
List 3 things that reflect your personality, interests, or personal brand.
4. Based on your answers above, what is your shoot theme?
Modern, editorial and premium with elements that showcase my love for travel and creativity.
1. What is everyone else in your industry doing?
List 3 common themes, locations, or styles you see competitors using.
2. How do you want to be perceived?
Choose 3–5 words that describe how you want potential clients to see your brand.
3. What makes you uniquely you?
List 3 things that reflect your personality, interests, or personal brand.
4. Based on your answers above, what is your shoot theme?
Modern, editorial and premium with elements that showcase my love for travel and creativity.
YOUR PLAYBOOK PRACTICE
