Module 7: Understanding Different File Types

the branding playbook

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In this module, you’ll learn the difference between SVG, PNG, JPG, EPS, and PDF files — and exactly when to use each one. From website headers and social media graphics to print jobs and brand guideline decks, understanding file types is essential for delivering professional, confident design work.

We break down the difference between vector and raster files, why some formats scale perfectly while others lose quality, and which files your clients actually need (especially for web and print). By the end of this lesson, you’ll feel clear on what to export, what to send, and why it matters.

Module 7 PDF Guide

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Module 7: Understanding Different File Types

I help small businesses elevate their branding and websites with clean, creative designs that make a real impact. Whether you’re a busy entrepreneur or a scrappy startup, I’ll make sure your business looks as good as it deserves to.

Hi, I'm Willow

Download my free guide to learn simple design tips and strategies that will help you create stunning, professional-looking visuals for your business in no time!

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The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.