module 4: Mastering Logo Types

the branding playbook

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In this lesson, you’ll dive into the key logo types every entrepreneur should know, from wordmarks to submarks and beyond - and learn when and how to use each one strategically. You’ll discover how to keep your logos visually consistent across different applications, ensuring your brand feels cohesive from your website to your packaging. We’ll also explore how to find creative inspiration, analyse real-world logo systems, and refine your own designs so they feel timeless, professional, and truly unique to your brand.

Module 4 PDF Guide

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module 4: Mastering Logo Types

Take 10–15 minutes to create your Pinterest board:

  1. I want you to use the “Finding Inspiration” section of this module to create your Pinterest board. 

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I help small businesses elevate their branding and websites with clean, creative designs that make a real impact. Whether you’re a busy entrepreneur or a scrappy startup, I’ll make sure your business looks as good as it deserves to.

Hi, I'm Willow

Download my free guide to learn simple design tips and strategies that will help you create stunning, professional-looking visuals for your business in no time!

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The PlayBook Membership was created by brand designer and marketing strategist Paige, founder of The Social Paige, a creative space to support entrepreneurs with practical training and honest advice to help you build a premium, sustainable brand that feels true to you.