In this lesson, we break down how to create a social media aesthetic that actually feels aligned, consistent, and intentional - not forced or trend-led.
You’ll learn how to define your visual style, choose colours and fonts that work together, and build a moodboard that guides your content moving forward. We also dive into simple layout ideas and how to structure your feed so it looks elevated, without overcomplicating it.
By the end, you’ll have a clear framework to create a cohesive aesthetic that feels like you, and makes your brand instantly recognisable.
Module 9 PDF
Downloads
MODULE 9 - creating an 'aesthetic'
Mood Board Template
Take 10–15 minutes to answer these:
1. Choose your 3 fonts
• Remember this must align with your branidng so carrying out your brand strategy & identity first is important.
2. Choose 3 colours
• Pinterest has a tone of pre made palettes ready for you that you can play around with in Canva
3. Make your mood board
• This helps with knowing the feel and vibe of what you want to give visually when someone comes across your profile
4. Begin finding feed inspiration & planning
• Start pairing your content pillars to specific designs and then lay them out in a 3x3 grid, then repeat!
1. Choose your 3 fonts
• Remember this must align with your branidng so carrying out your brand strategy & identity first is important.
2. Choose 3 colours
• Pinterest has a tone of pre made palettes ready for you that you can play around with in Canva
3. Make your mood board
• This helps with knowing the feel and vibe of what you want to give visually when someone comes across your profile
4. Begin finding feed inspiration & planning
• Start pairing your content pillars to specific designs and then lay them out in a 3x3 grid, then repeat!
YOUR PLAYBOOK PRACTICE
