MODULE 15 - How to spot trends

the social media playbook

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Learn how to spot social media trends before everyone else jumps on them. In this lesson, we'll explore where to find emerging trends on Instagram and TikTok, how to recognise the difference between a potential viral trend and a one-hit wonder, and the four stages of a trend's lifecycle. You'll also learn which metrics to look at, from audio usage and growth speed to engagement and creator diversity, so you can identify the right moment to jump on a trend and adapt it to your own niche.

MODULE 15 - How to spot trends

Module 15 PDF

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