MODULE 11 - UNDERSTANDING SEO

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SEO isn't just for websites anymore. In this lesson, you'll learn what SEO actually is, why it matters for social media managers and business owners, and how to optimise your content so the right people can find you online. We'll cover where SEO lives, how search engines work, and the simple tools you can use to improve your visibility.

Module 11 PDF

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MODULE 11 - UNDERSTANDING SEO

Take 10–15 minutes to practice:

1. Find 3 Keywords
Search your industry on Instagram and note common words or phrases.

2. Review Your Profile
Check your:
• Username
• Name Field
• Bio

3. Make One Change
Update your Name or Bio using a keyword your audience is searching for.

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